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I'm an ENTP creative player and problem solver who has solutions for obstacles!


Here are my latest projects, plus teams and companies I’ve worked with.


I’m always ready to dive into challenging projects; contact me if you have one!

My Story

Over the past six years, I’ve led and worked in creative teams designing & sometimes developing in physical and digital playgrounds across E-Learning, e-commerce, health, and technology, with passionate curiosity, productive imagination, and philosophy: to make beautifully simple work.

I love getting under the skin of a brief, asking the right questions, and eking out precisely what you want, and then hopefully delivering the final usable project that has you saying the magic words “Love it!”

Where I’ve Worked

2022 - 2024

Principal Product Designer at Eco IWM


Sr. Product Designer at Dayan Group

2020 - 2022

Co-founder at Giome Agency (Exited)


Interaction Designer at Abu Dhabi Municipality (Remote)


Volunteer Product Designer at WordPress Core DT (Remote)

2020 - 2021

Product Designer at iShia Developers | Based at London, UK

2020 - 2021

Product Designer at Motif Studios | Glasgow, UK (Remote)

2019 - 2020

Technical Design Lead at Vidubia

2014 - 2019

See on my linkedin profile =)

Soroush's design skills are respected amongst his peers and directors alike. His analytical skills are excellent; he listens and performs well under pressure. His listening and reflecting skills, along with his acute insight, are always welcome. His understanding of the product is always a valuable tool for making the best decision on the design.

Mostafa ShenavaeiProduct Manager
Product Design
February 14, 2023

Inspiring Digital Product Design in Yazd

Yazd, a city located in central Iran, is a unique blend of tradition, architecture and cultural heritage. The city is well known for its historical significance, and it has been…
The Science of User ExperienceUX Design
January 28, 2023

The Science of User Experience

The user experience is how a person feels and responds to using a product, system, or service. A UX designer studies and evaluates the human behaviors and motivations that prompt people to…
UX Design
September 18, 2022

Why User Personas Matter in UX Design

Good UX design enables businesses to attract customers to their products and services. According to one study, a well-designed user interface can increase a product's sales by up to 200…

Ready to take the next step and work together?