Soroush Esfahani

I'm an ENTP creative player and problem solver who has solutions for obstacles!


Here are my latest projects, plus teams and companies I’ve worked with.


I’m always ready to dive into challenging projects; contact me if you have one!



Bafta Childrens Production Company of the Year 2017


Engage Residents. Activate Cities.

Onix Home

Smart power management gadget

Protected: Avizhe Skincare Center

You are always beautiful

Hussam Motahari’s Blog

Personal blog of a contemporary novelist, writer and thinker

My Story

Over the past six years, I’ve led and worked in creative teams designing & sometimes developing in physical and digital playgrounds across E-Learning, e-commerce, health, and technology, with passionate curiosity, productive imagination, and philosophy: to make beautifully simple work.

I love getting under the skin of a brief, asking the right questions, and eking out precisely what you want, and then hopefully delivering the final usable project that has you saying the magic words “Love it!”

Where I’ve Worked

2022 - Now

Product Designer at Dayan Group

2020 - 2022

Co-founder at Giome Agency (Exited)


Interaction Designer at Abu Dhabi Municipality (Remote)


Volunteer Product Designer at WordPress Core DT (Remote)

2020 - 2021

Product Designer at iShia Developers | Based at London, UK

2020 - 2021

Visual Expereience Designer at Motif Studios | Glasgow, UK (Remote)

2019 - 2020

Technical Design Lead at Vidubia

2014 - 2019

See on my linkedin profile =)

Soroush's design skills are respected amongst his peers and directors alike. His analytical skills are excellent; he listens and performs well under pressure. His listening and reflecting skills, along with his acute insight, are always welcome. His understanding of the product is always a valuable tool for making the best decision on the design.

Mostafa ShenavaeiProduct Manager
UX Design
September 18, 2022

Why User Personas Matter in UX Design

Good UX design enables businesses to attract customers to their products and services. According to one study, a well-designed user interface can increase a product's sales by up to 200…
UX Design
September 15, 2022

5 Reasons to Invest in User Experience

For marketing and business, User Experience and UX design are rising stars, primarily because of their contributions to product creation and the need to provide relevant, meaningful experiences to their…
UX Design
August 15, 2022

5 Best UX Careers to Pursue in 2022

Recently, job sites have ranked UX design as the fifth most in-demand job in the technology domain. There are reasons to believe that the demand will continue to rise, partly…

Ready to take the next step and work together?